Unique Features:

• Bi-weekly Training Adjustment
• Training Individualization: Based on goals, personal schedule, and past injuries
• Bi-weekly Follow-up Video Calls
• Bi-weekly Performance Analysis
• Unlimited WhatsApp support from Coach
• Personalized Injury Prevention Guidance based on athlete’s history
• 1:1 Running Testing: 2x/year (on demand)
• Premium Access to TrainingPeaks
• Key Savings Messaging for Athletes:
• Yearly Monthly Price: €249/month (cheapest option)
• Total Yearly Discount: €372 compared to 1-month plan

Psychological Savings Statement:

• Athletes, Save up to 40% by choosing the yearly PLUS package!
• (This fictional 40% saving compares the 1-month price of €310 with the 12-month price of €249)

Visual Cues for Athletes:

• Prominent Highlight: Add a banner or badge on the PLUS package with a
• label like “Recommended for Athletes” or “Athlete’s Best Choice!”

Yearly Plan Promotion:

• The 12-month option should have a large button or special border,
• displaying “Save up to 40%!” to make it stand out.

Comparison Display:

• Next to the 12-month commitment, include the message:
• “Save €744 per year compared to the monthly plan!”